Pugmire Auto Group
A family-owned automotive institution, Pugmire needed to modernize their decades-old identity while preserving their heritage. Through close collaboration with the owner, we crafted an evolved mark that honors their legacy while positioning them for the future.
Services
Logo
Visual Identity
The refreshed identity maintains the spirit of their original mark while introducing contemporary refinements. This balanced approach respects their history while creating a more versatile system for modern applications.
Working closely with the Pugmire team, we developed practical guidelines for implementing the new mark across dealership signage, vehicle graphics, and branded merchandise.