Pollock Commercial
Pollock Commercial, a real estate firm in Atlanta, turned a moment of brand uncertainty into an opportunity for bold positioning. We transformed their name into a powerful asset, creating an identity system that reflects their direct, action-oriented approach to real estate.
Services
Brand ToolKit
Brand Messaging
Logo
Visual Identity
Website
Brand Collateral
Social Media Strategy
The visual system centers on their name in confident capitals, anchored by an underlining element that frames and flexes across applications—transforming POLLOCK from a family name into a mark of reputation.
Our bold color choices and dynamic design system helped Pollock stand out in their market. The success of this foundation led to ongoing collaboration on marketing materials and campaigns.
Other Projects
Pollock Commercial
Brand ToolKit, Logo ToolKit, Design, Messaging, Positioning, Content ToolKit, Web ToolKit
TumTum Tree Foundation
Design ToolKit, Web ToolKit, Campaign ToolKit, Event Design ToolKit, Brand Partnership, Non-Profit
