B Charitable
B Charitable, a fintech nonprofit in Alabama, needed to shift their communication strategy from individual donors to financial advisors. We developed a new brand system that speaks directly to this professional audience while maintaining their established visual foundation.
Services
Brand ToolKit
Brand Messaging
Visual Identity
Brand Collateral
Website Design
Our "Exponential Giving" messaging framework resonates with financial advisors by highlighting how generosity multiplies impact. This concept guided the evolution of their visual identity without requiring logo redesign.
The comprehensive system—including sales presentations, one-sheets, and website design—equips B Charitable to confidently approach financial advisors while maintaining consistency across all marketing touchpoints.