A Healthy Brand - The Basics

art one of a healthy brand involves the basic design and creative elements that will help you develop and grow your branding and marketing efforts.

With these in place, you will have a consistent and cohesive presence in the minds and eyes of your customers.

I’ve broken these up into four categories and have included a checklist for you to use. Which of these do you have and where are you lacking? Feel free to print this out to get a sense of what you’re doing well and where you need help.

Remember priorities are going to be different for everyone and the purpose of this piece is to serve as a guide for where you can grow, not to make you feel bad for what you don’t have.