Our plans include four essential tools that lay the groundwork for all future creative work. Once completed, you’ll have everything you need to execute your communication and design for the next year and beyond. Give yourself the peace that comes with being prepared.
BEST PRACTICES for branding, language and content
PROJECT LISTS for the short and long term
ANNUAL CALENDARS for communication and design
CREATIVE ASSETS gathered in one place for easy access
How strong is your brand presence? Does your social media and website feel fresh and up-to-date? Do you have a clear strategy with your promotional pieces or are you relying on a single brochure to do all the work?
Prior Planning Prevents Poor Performance. Cliché, we know, but who can argue against feeling prepared? If you're anything like us, you want to experience the relief that comes with having a strategy. Together we can get there.
With a plan in place, you won’t have to worry about spinning your wheels (or reinventing them). When you know your next course of action, you can save time and money because your projects will have clear goals and objectives. And with renewed focus, growth is sure to follow.
Over the course of twelve weeks, our team will walk you through our process which involves interviewing, gathering, organizing, and refining the key elements that make up the foundation of your branding strategy. We will then provide you with:
Item 1 - Immediate Needs List
As we unearth and surface all of your communication and marketing materials, it will become apparent which items need to be addressed sooner than later. This list will focus on the items that need to be attended to first to create the structure needed for all future work.
Item 2 - Next Steps List
Once the dust settles, this list will help get you to place you've always wanted to be.... prepared and proactive. This list will cover any production, templating, and communication needs to get on the right track.
Item 3 - Big Picture List
This is the list that is the most fun. We all have dreams and aspirations for what we want to accomplish for our business. This list gets those long term growth goals down on paper with realistic requirements for how to get there.
Item 4 - Brand Brief
This will be one of the more important documents of your business. It outlines who you are, your target market, core values and key characteristics of your business. This will lay the foundation for all future brand language.
Item 5 - Visual Guidelines Book
30 to 50 page design outlining mark & logo usage, approved fonts, colors, recommended design and photography usage. This book will be your guide for all of your visuals.
Item 6 - Communications Calendar
We will work closely with you to identify all of your past, present and future client touchpoint and lay them out in a calendar so you can know exactly what to prep for, day after day; year after year.
Item 7 - Production Calendar
The heart of your business is in your day-to-day operations. You have needs that arise during certain seasons or months of the year and this calendar gets it all written down so you no longer have to worry about things sneaking up on you again.
Item 8 - Social Media Calendar
Social media is a wonderful tool that can feel so burdensome at times. Let us take the pressure off by telling you exactly what images to post and when over the course of a 52-week calendar that tells a great story of your brand and what's important to your customers.
Item 9 - Digital Asset Library
This folder will be the treasure trove of all of your creative assets. Right now, you may feel everything is scattered and all over the place. We'll come in and sort everything, pick the best of the best, and deliver it in a way which will make it easy to pull from when you need it.
STEP ONE - MAKE A PLAN
Having a great plan is the first step toward a healthy brand. This is why it is extremely important to take a step back, reset the focus, and create an approach that is both strategic and positioned well for execution every day.
How good would it feel if your social was already planned out for the entire year? What could you do if your next 12 weeks of emails were already scheduled? What relief could come from knowing exactly which print piece to grab when meeting with a potential client or investor?
Let’s face it. No matter how much we may love our job, there are parts of it that are draining and exhausting. If your marketing and communication efforts are leading to frustration, this plan was made for you:
Non-Profits
Small Businesses
Startups
For 15+ years Build has worked with businesses to develop sustainable creative solutions. You don't just want great design work. You want to also be able to use it.
